HOW Wings Alliance Sdn Bhd BEGAN

WINGS Alliance Sdn Bhd was established in 2001 as a practice for various financial services and products, backed by reputable resources, financial competencies and the stability of past experiences in these areas.

During this period, we have managed several large-scale projects involving group retirement schemes, health and accident programmes and life insurance schemes. The scopes of services for these projects include design of various empployee benefits, consulting, advising and services management.

Throughout our history, we have patterned our business on the needs of our clients. Our sight is focused on the goals of the clients; and executing and delivering it in accordance to clients’ requirements.

WINGS Alliance builds relationships on the basis of trust ensuring that the clients’ bottom line is at the top of our priorities. We are constantly creating value through the consistent delivery of professional advice and services, meeting the needs of our clients.

Our team members are expected to take personal responsibility in not only meeting but exceeding the needs and expectations of our most valued clients. With quality in mind, we will continue to build a highly effective organisation that is motivated in fulfilling our commitment to exceed clients’ expectations.


Leadership inspires teamwork. The collective creativity, experience and talents of our people provide the ideas and innovation that formulates strategies, policies and programmes for our achievements.

We hope to be recognised for our philosophy of WINGS:

Work Discipline to develop good work habit. Discipline ensures success.

Inspire Others to greater heights. Mutual support is the basis of teamwork.

Need Selling to ensure that our clients are properly sold. High persistence is the result of needs well sold.

Goal Directed to achieve high productivity. Success habits are goal directed.

Service Beyond Self to build clients and keep the business in the books. Good service ensures long-term success.


We will endeavour to provide best advice and services to all our clients to add value to their lifestyle through ownership of risk and other financial products.

We will promote and create an awareness of the clients’ financial and risk objectives to fulfill their lifetime goals.

We will provide an objective collaboration to discover the needs of our clients.

We want to raise the awareness of policyholders as to their rights and privileges as provided for in their policy contracts.


Faced with the challenge of a rapidly changing environment, we will work constantly to improve our strategies, and to adapt to the market uncertainties. Hence, we will justify our future growth by enhancing efficiency, productivity, our advisory approach, and a range of value added services for our clients.

We will continue to improve our services and advice to our clients to add value through ownership of their insurance and financial products.

We will also continue to provide training, workshops and seminars to educate our clients and the general public on financial awareness and the benefits of various financial products & services.

Wings Alliance Sdn Bhd

Full Address

D-3A-58, Level 3A, Block Dahlia, 10 Boulevard PJU 6A, SPRINT, 47400 Petaling Jaya, Selangor

Location Map

6a, SPRINT Expressway, Kampung Sungai Kayu Ara, 47400 Petaling Jaya, Selangor, Malaysia

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  • November 30, 2023 6:40 am local time

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